Live sporting events and concerts are back in full force for spectators and fans
But being away from the stadiums for quite some time has created new challengers for brands to get the fans back to the stands.
How can you engage with your fans
The Philadelphia Union, a Major League Soccer franchise have collaborated with their fans to help design one of their kits
The kit is being branded as the “By U” Kit
The Union’s Chief Marketing Officer Doug Vosik recognized that fans wanted to engage more with the Team “We have to always ask ourselves, are we delivering on that brand promise of ‘By the community, of the community, for the community?
30 fans were part of the council to design the jersey. The process went so deep that those fans had to sign non-disclosure agreements (NDAs) to keep this under wraps.
Engaging with your fans or audience helps create memorable moments and lasting impressions for your business
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