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Interactive Sportswear For the Fans

By Darren Zidel of Fully Promoted Boca Raton

Looking for ways to interact with your fans?

The English Premier League introduced a smart digital technology, enabling fans to scan the number on their jerseys with their mobile phones to receive a bespoke Premier League experience

The NBA ( National basketball Association) also introduced a similar connected garment for fans. This technology made use of a near field communication (NFC) tag built into the Authenticity Tag on the shirt. When a wearer taps their smartphone on the tag this unlocks team and player content as well as exclusive offers.

Not only do these technologies provide customers with exclusive content but it can also confirm authenticity of the garments helping to reduce counterfeit products

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